Ruff Runners
Logo and Brand Guidelines
A basic brand identity for a dog running business in Atlanta, GA that is used prominently in advertising - both in-person and online. Ruff Runners has been thriving since it began in 2018, and has since expanded to include a team of 9 staff.
Project Timeline: Spring 2018
Our client approached Fantastech Designs with a name, a business concept, and a dream of creating a premier dog running service in Atlanta. He wanted a logo and branding advice that he could use to establish and advertise his business. I presented the client with several thumbnail sketches, which I revised into a final wordmark logo, and a plain symbol logo to use interchangeably. Finally, I prepared a short style guide of suggested colors and fonts.
Photos used with the permission of Ruff Runners, and do not belong to Fantastech Designs.
The client used the logo to build and reinforce a strong brand presence. A majority of the social media content for Ruff Runners features his runners wearing a branded shirt with a happy dog in their proximity.
Ruff Runners uses the DoTimely service to manage their dog running appointments and to provide a post run map to their customers. Ruff Runners uses the customization feature of this app to build a connection and additional trust.
Ruff Runner’s staff wear branded merchandise to advertise their services, which serves to attract both new clients and new employees.